During my internship as a Graphic Design Intern at H7 BioCapital, I designed a conceptual homepage for the company’s website. The project focused on creating a clean, modern, and tech-forward visual identity that aligned with the company’s branding goals. I followed H7 BioCapital’s preference for a simplistic aesthetic while incorporating sleek design elements to reflect innovation and professionalism within the biotech industry.
Website Design
This project was inspired by the beauty brand Adesso. I chose to base my work on the brand because of its compelling journey, distinctive identity, and thoughtful approach to beauty and branding, all of which I found both inspiring and creatively influential.
Social Media Ads
Terry the Tick
This project was created to raise awareness about tick testing in Nebraska through an educational campaign. The primary target audience was mothers, who often take the lead in managing healthcare decisions and prioritizing their families’ health and safety.
The video was designed to educate both parents and children about ticks, the importance of testing, and the process for submitting ticks. Centered around the message, “Every Tick Tells a Story,” the campaign aimed to encourage awareness and proactive action through a calm, informative approach rather than fear-based messaging. The final video was intended to be accessed through a QR code placed on the back of a tick submission guide.
Brookhaven Therapy
This campaign focused on raising awareness around mental health among students at the University of Nebraska–Lincoln. The goal was to create a visually engaging and approachable campaign that resonated with the target audience while encouraging open conversations surrounding mental health. In addition to the primary campaign advertisement, I also designed an Instagram Story to expand the campaign’s reach.
NETFLIX
This project was created to showcase the value and appeal of Netflix by highlighting the platform’s diverse content offerings, user experience, and influence on modern entertainment.
The goal was to design an engaging and visually compelling print advertisement that effectively communicated why audiences should choose Netflix as their preferred streaming service.
BAILEY LAUERMAN DESIGN COMPETITION
This project explored the theme of diversity through the concept of human connection. My peer, Ana, and I developed the design around the question, “How Are We Connected?” to encourage students at the University of Nebraska–Lincoln to reflect on the ways people are connected through shared experiences and community. The design features a colorful string woven throughout the typography, inspired by the idea of the “red string of fate” to symbolize interconnectedness and unity.
This project was created to showcase the versatility and reliability of Philadelphia Cream Cheese as a trusted ingredient for local restaurants and food businesses.
The goal was to highlight the brand’s adaptability across a variety of culinary applications while reinforcing its reputation for quality and consistency.
PHILADELPHIA
HELLMANN'S
This project focused on the revival of the Hellmann's brand through a modern, personality-driven campaign. My team and I developed an Instagram carousel titled “What the way you use mayo says about you,” where each slide represents a different user type—Squeeze, Spread, and Dip—paired with distinct personality traits that connect everyday condiment use to lifestyle identity.
The campaign also included a billboard concept featuring the tagline “Squeeze, Spread, Dip, SLAY!”, with the Hellmann’s logo styled as if written in mayonnaise using a squeeze bottle to reinforce product recognition and playfulness. Additionally, we designed a magazine spread asking, “How will you choose to slay today?”, showcasing four lifestyle-driven visuals that demonstrate different ways to use the product. Overall, the campaign repositions Hellmann’s as a fun, expressive, and culturally relevant brand.
Layout Designs
Social Media Posts
As a graphic designer for The Daily Nebraskan, this advertisement was created to promote a new student influencer program at the University of Nebraska–Lincoln.
The objective was to engage students and encourage applications by highlighting opportunities for campus involvement, leadership, and partnerships with local businesses. The design was developed to capture attention quickly through a bold, colorful, and contemporary visual style.
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Briefs & Campaigns
This next section of my portfolio includes all my mock briefs and campaigns created from coursework during my time at UNL.
Creative Brief
News Release
BlogPost
Based On A True Story
The Man, The Myth, The Bass
This documentary explores a well-known TikTok duo consisting of a man and his pet bass, examining both their unique bond and the story behind their rise to social media fame. The film highlights the relationship between the two while also providing insight into how the pet bass became a viral sensation on TikTok.
Photo Gallery
